@Mattel and Cryptoys Drop Wave 3 of Massively Popular #MOTU Digital Toy Collection – Skeletor, Sorceress, Panthor, Man-At-Arms
Final round of fan favorite characters include the highly anticipated Skeletor, Sorceress, Panthor and Man-At-Arms now available as digital action figure collectibles
MIAMI – APRIL 11, 2023 – Cryptoys, the revolutionary new platform that combines toys, gaming and entertainment, and Mattel, Inc. (NASDAQ: MAT) today announced the premiere of the third and final wave of their hugely popular Masters of the Universe series. This last drop of digital action figure collectibles includes He-Man’s famous nemesis Skeletor as well as Sorceress, Panthor and Man-At-Arms. The figures complete the 12 characters within the collection which was first introduced on November 9, 2022 featuring He-Man/Prince Adam, Evil-Lyn, Battle Cat/Cringer and Tri-Klops.
Over the past six months, Cryptoys has been delighting fans with exciting toy drops featuring their favorite Masters of the Universe characters in the form of interactive digital collectibles, giving fans a fun new way to collect and play. Cryptoys action figures come to life before your eyes on the screen, transforming into 3D animated friends with big personalities that are ready to play. The excitement builds as players unwrap their new toys, revealing which skin and rarity they have discovered.
Mattel’s Global Head of Digital Gaming Mike DeLaet commented: “We are thrilled to bring the final wave of the Masters of the Universe series to fans around the world on the Cryptoys platform, which combines Mattel’s iconic IP with cutting-edge digital art. The response to the new line of digital collectibles has been phenomenal.”
Cryptoys continues to bring the surprise pack toy experience into the virtual world with digital action figures that come to life the moment they’re unwrapped. Each MOTU drop offers multiple skins across seven rarity levels – the more scarce the rarity skin is, the more powerful it will become.
“We’ve been watching our community’s incredible reactions to unboxing Wave 1 and 2 of the Masters of the UniverseTM Cryptoys, revealing one surprise after another, rooting each other on to pull their favorite characters and seeing how spectacular it is when they come to life in front of Castle Grayskull for the first time,” said Will Weinraub, CEO and Co-Founder at OnChain Studios. “We’re excited for the community to have access to the full slate of iconic characters, including fan favorite Skeletor and experience more ways to play with their new MOTU toys.”
The Cryptoys experience makes it easy for anyone to build an interactive collection, beginning with surprise pack Cryptoys Cubes. Fans can choose to keep cubes in mint condition or unbox them to reveal blister-packed toys. Once the toy is unwrapped, it comes to life and is ready to play. Priced at $39.99 each, collectors can purchase with a credit or debit card (including 5% transaction fee) on the Flow platform. Each time a collector mints up to five Cryptoys Cubes per transaction, they’ll receive a Golden Ticket for early access to future drops.
The Masters of the Universe collection is the first brand to launch on the Cryptoys platform.
Cryptoys is a revolutionary new digital collectibles platform that combines toys, gaming, and entertainment to create an expansive and playable universe. The Q4 2022 launch introduced fans to animated and collectible toys that come to life the moment you unwrap them and usher in a new era for the toy and game industry powered by Flow. Cryptoys is poised to elevate and expand the non-fungible token marketplace by making it fun and easy for everyone to collect. Cryptoys is reimagining the future of play. Learn more at Cryptoys.com.
ABOUT ONCHAIN STUDIOS
OnChain Studios was formed with a clear mission to engage, entertain, and empower the next generation of digital toy collectors of all ages around the world. CEO Will Weinraub was inspired by his daughter’s obsession with collecting physical surprise pack toys when he co-founded OnChain Studios in 2018 with CTO Emilio Cueto, CXO Alfonso Martinez, CCO Freddy Oropeza, and COO Jhonathan Torres. Together the team is reimagining what a world-class toy company looks like for the next generation with the studio’s flagship digital product, Cryptoys.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.